This post is long overdue, but I just saw yet another reference to a ‘silent killer’… If you are looking for an original way to describe a health threat, avoid this moniker!

Our presenters at last week's Cause Marketers Meetup were Farah Ng and Meghann Comerford from the Centre for Addiction and Mental Health (CAMH) Foundation. Earlier this year, I had witnessed their ‘Toronto’s Most Life Changing Address’ campaign all over the city, in print and online and was keen to hear more about their integration of traditional and new media channels.

What is your nonprofit’s tagline currently doing for your organization? Is it communicating your brand promise or identity? Does it help to differentiate your organization from the competition? Does it round out your nonprofit’s name, helping to clearly broadcast what you do and what you’re about?

At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has developed an active, international community of online contributors.

Aerin has kindly shared her presentation and related notes on her blog. That leaves me to simply share some of the key points I took home as a participant.

Within my network, I’ve recently noticed a number of calls for pro bono creative services including copywriting, website design/development and graphic design. As a creative professional with primarily nonprofit clients, a former in-house communications manager and a former volunteer manager, this raises a number of concerns and cautions.

In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts an experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares her thoughts on creating a plan, setting goals and objectives and measuring success.

At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.

This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about.

A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide

“Be bold and mighty forces will come to your aid.”

I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, because I think it sums up clearly and eloquently what nonprofit marketing should be all about.