Seven deadly nonprofit copywriting sins: Artez webinar

Today I presented a webinar on nonprofit copywriting with Artez Interactive on Seven deadly nonprofit copywriting sins – and how not to commit them. I was totally thrilled to be invited to present and am especially pleased at the number of nonprofits in attendance – showing how important writing great nonprofit copy really is!

I promised to share a number of links and resources with participants, so here they are.

Tools mentioned during the presentation:

• The Getting Attention Nonprofit Tagline Database: a great source of existing nonprofit taglines and guidance on how to create one.
• Acronym Finder.com: If your nonprofit uses an acronym, check this database to see who you’re competing against.
• The Marketing Personas Worksheet at Nonprofit Marketing Guide.com:  to help you drill down into the audience for each of your communications.

 

Next, the Seven deadly nonprofit copywriting sins audit checklist.

 

 

A summary of the creativity-boosting nonprofit copywriting tips I presented:

 

 

A quick one-question survey to help me help you with resources on writing content for nonprofit websites.

 

 

And finally, my presentation slides!

 

 

I hope that all attendees enjoyed the presentation the recording of which I’ll link to here when it’s up!

 

Update:

Here's the webinar recording!

During the Q&A after the presentation, I also mentioned some copywriting resources. Here they are:

• The Copywriter's Handbook by Bob Bly

• Hey Whipple, Squeeze This by Luke Sullivan

• Marketing Profs University – Marketing Writing Bootcamp Course [I'm a partner which means you can save $200 by entering my dicsounct code JAYBIRD when checking out]