About moflow
I help nonprofit leaders turn organizational strategy into clear messaging and compelling content — so your communications actively drive your mission forward.
Meet Marlene
I’ve been working in the nonprofit sector since 1999, starting in a grassroots role running a local branch of a large nonprofit organization where I wore every hat, including fundraising, programs, marketing communications, events, volunteer development, and governance.
Next, I spent six years managing the national communications portfolio for the same health charity, covering everything from public relations and brand management to behaviour change campaigns and internal communications.
When I launched moflow in 2008, I saw a common challenge across nonprofits: communications and content that were scattered or disconnected from strategy. My focus since then has been clear: help nonprofits bring their strategy to life through messaging, content, and storytelling that truly flow.
My approach
I offer my expertise and perspective as an external advisor, but I get up to speed quickly to work as an extension of your team.
Consultative
I value your knowledge and insights and will leverage them in our work together. Many clients say the discovery phase of our projects adds value beyond our specific project.
Strategic
I connect your communications to organizational strategy, ensuring your messaging and content support the bigger picture.
Practical
I don’t just hand over recommendations. I also write the content that brings your strategy to life.
What this means for you
Working with me means your nonprofit’s communications won’t just look and sound good; they’ll work harder for your mission. You’ll gain:
- Clarity in your messaging
- Content that reflects your strategy
- Stories that resonate and inspire action
Professional bio: Marlene Oliveira
Communications advisor and copywriter
Marlene Oliveira is a communications advisor and copywriter specializing in helping nonprofit organizations connect organizational strategy to clear messaging and compelling content. She has worked in the nonprofit sector since 1999, including a two-year crash course in a grassroots role and six years as the national communications manager at a large Canadian health charity.
Since 2008, Marlene has run her consultancy, moflow, where she partners with nonprofits to conduct communications audits, develop brand messaging, and create website and storytelling content that actively drives missions forward. Marlene’s approach is always strategy-first: she taps into the knowledge, experience, and expertise her clients already possess to bring clarity, alignment, and flow to their communications.