Do you need a strategy-first framework to guide your nonprofit’s communications? Do any of the following challenges sound familiar?
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- Uncertainty about what to say in different channels and tactics
- Competing messages are being conveyed by various team members and departments
- Stakeholders and potential stakeholders don’t understand your organization and what you do
If your content feels scattered, inconsistent, or disconnected from your priorities, a brand messaging platform will give you the clarity and flow you need.
Branding through messaging package
Here’s how my branding through messaging package works:
Phase 1: Discovery
The discovery phase will include briefing and exploration calls, stakeholder interviews, facilitated group sessions, and reviewing existing strategies, reports, and research. Together, we’ll create a detailed picture of your current context, including your:
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- Strategic priorities
- Audiences
- Existing brand and messaging strengths
Phase 2: Creative/Platform development
The platform development phase will be consultative, with many checkpoints and opportunities for message refinement along the way. I will synthesize the information gleaned during the discovery phase to develop your brand messaging platform, which includes the following elements:
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- Audience insights
- Brand positioning
- Brand personality
- Key messages
- Boilerplate copy
I’ll consolidate all of these elements, along with guidelines for brand messaging use and implementation, into your new brand messaging guide.
With a brand messaging platform in place, your nonprofit will have a clear, unifying framework that connects your strategy to every message and story. You’ll reduce uncertainty and decision fatigue, streamline content creation, and deliver communications that are consistent, compelling, and strategically aligned.
“We worked with moflow to refine our brand personality and messaging and love the outcome! Marlene sought feedback from our Board and staff team and was able to capture and refine the ways we talk about who we are and what we do.
We particularly appreciated Marlene’s background in not-for-profits and expertise in messaging. It has already made a difference in how we promote our social enterprise and we’re also looking forward to the change it will make over time.”
“I worked with Marlene to create a brand messaging platform for the Stephen Lewis Foundation. She worked seamlessly with different teams to tap into our own expertise about who are, and the work we do, then used it to craft a unified set of messages, language, and priority audiences.
The end result is an extremely valuable document that will be a key tool in our communications work. Marlene brings a lot of valuable experience to her consulting, is organized and structured in her approach, and a gem to collaborate with.”
Why work with me?
Since 2008, I’ve helped nonprofit organizations strengthen their messaging. My approach is consultative and realistic: I build on the assets you already have, help you align with strategy, and provide a final product you can actually use. Before founding moflow, I managed communications inside a large health charity, so I know the challenges of inconsistent messaging and creating content from scratch. I’ve felt the relief of having a framework that brings clarity and flow, and I want that for you!
Who is this service for?
If content creation leaves you feeling uncertain, scattered, or overwhelmed, this package is for you. A brand messaging platform will help you step confidently into your role as a more strategic communicator, equipped with the clarity to guide your organization’s voice.
Package price range $15,000-$18,000
A brand messaging platform will cost between $15,000 and $18,000 (based on the level of research and internal consultation required), the base price including all the elements listed above. You can add tagline development, marketing, press kit or web copywriting, brand implementation workshops, and more.
Let’s talk about creating your nonprofit’s brand messaging platform together
Ready to build the messaging framework that will guide all your communications? Here’s how we’ll get started:
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- Set up a consultation: Let’s schedule a time to talk.
- Explore your needs: We’ll have a conversation so I can learn more about your needs, and you can learn more about my approach.
- Develop your platform: If we agree to work together, I’ll walk you through the steps and work plan for developing your brand messaging framework.