Is your nonprofit’s website out of date, hard to navigate, or failing to reflect your mission? If you know your organization needs a new website, are any of the following obstacles holding you back?
- You feel daunted by decisions about what content to keep, update, remove, or create.
- You’re not sure how to navigate the competing (and sometimes conflicting) priorities and preferences of internal stakeholders.
- You simply don’t know where to start!
Before design and development begin, you need clarity about your organization’s priorities, your audiences’ needs, and the content that will support both.
Content-first clarity: a strategic content roadmap for your nonprofit’s website
My content-first clarity package is a strategic, structured approach to website planning. This three-step process gives you the clarity and direction you need before design and development begin.
1. Explore: Clarify your web content priorities and goals.
We’ll start with diagnostic and discovery work, exploring your current website, project vision, goals and content landscape. This step will give us the strategic clarity needed to make grounded, confident decisions.
2. Align: Uncover and synthesize stakeholder insights.
Through targeted conversations with team members, I’ll help surface internal and audience priorities, pain points and content needs, then distill them into clear, actionable insights. This step is about building internal alignment before any design or development work begins.
3. Design: Develop your website content strategy.
I’ll deliver a strategic, practical content roadmap that outlines your messaging and content priorities and structure. Your content strategy will equip you with clear direction based on a shared foundation, allowing you to move forward confidently with your web team.
My process will help you avoid common pitfalls such as:
- Endless debates about direction
- Defaulting to subjective opinions instead of strategic decisions
- Treating content as an afterthought, which causes project delays and bottlenecks
- Launching with a new design, but the same underlying problems
“The process of working with Marlene to develop a website content strategy is incredibly valuable and will save you so much time in the long run. You will have a much better understanding of what you’re trying to do – and have a much better sense of whether your website is actually meeting your requirements.”
Why work with me?
I know how overwhelming a website project can feel, from competing internal opinions to the sheer number of content decisions to make. Since 2008, I’ve helped nonprofit communications leaders bring structure and strategic clarity to complex website projects, turning competing priorities into a focused direction and giving teams a plan they can implement with confidence.
Who is this service for?
I designed this service for experienced nonprofit leaders and communicators who:
- Know your nonprofit needs a stronger website, but want expert guidance and support to get there.
- Want a plan you can use to guide your website decisions.
- Would like to go from feeling daunted or confused to feeling excited, confident, and motivated to get started.
Package price range $9,500 – $11,500
Your investment includes my full Explore → Align → Design process and a comprehensive website content strategy to guide your redesign. The result is a clear messaging and content roadmap your team can actually use during your website build and beyond.
Your pricing will reflect the depth of research and consultation required to ensure your website works as a strategic tool.
Are you ready to start your web project with content clarity?
If you’re planning a new website for your nonprofit organization and want to start with strategy, not guesswork, let’s talk. Request a consultation.