Is your nonprofit’s website out of date, hard to navigate, or failing to reflect your mission? If it’s time to update your website, are any of the following obstacles stopping you?
- You feel daunted by decisions about what to keep, update, remove, or create.
- You’re unsure how you’ll navigate the competing (and sometimes conflicting) priorities and preferences of internal stakeholders.
- You don’t know where to start!
If your digital home base isn’t doing its job, it’s time to rebuild — starting with strategy and content.
Website content strategy package
Here’s how my website content strategy package works:
Phase 1: Discovery
The discovery phase will allow us to develop an understanding of how your website can help your organization achieve its priorities and goals, as well as meet the needs of your audiences. I use a consultative approach to help to create consensus and alignment, engaging important stakeholders appropriately and at the correct stage.
Phase 2: Strategy development
Building on the discovery phase, I’ll create a content-first roadmap for your new site, capturing the key decisions that will keep your project on track and aligned with your strategy:
- Purpose and objectives
- Audiences
- Messages, voice and tone
- Content categories and topics
- Production
My process will help you avoid common mistakes such as:
- Design and development decisions based on subjective opinions rather than strategic decisions.
- A project that slows down or stalls because content was treated as an afterthought.
- A new website that still leaves visitors confused, disoriented, and unengaged.
With a website content strategy in place, you’ll have clarity, consensus, and a roadmap to guide your web developer. Instead of guessing, you’ll know exactly how your site will reflect your brand, serve your audiences, and create meaningful opportunities for engagement.
“The process of working with Marlene to develop a website content strategy is incredibly valuable and will save you so much time in the long run. You will have a much better understanding of what you’re trying to do – and have a much better sense of whether your website is actually meeting your requirements.”
Why work with me?
I know how overwhelming a website project can feel — from competing internal opinions to the sheer number of content decisions. Since 2008, I’ve helped nonprofits bring order and clarity to these projects, creating strategies that not only guide websites but also strengthen communications across the board.
Who is this service for?
I designed this package for nonprofit leaders and communicators who:
- Know your nonprofit can have a stronger website, but want expert guidance to get there.
- Want a plan you can use to guide your website decisions.
- Would like to go from feeling embarrassed by your current website, daunted, or confused to feeling excited, confident, and motivated to get started.
Package price range $8,500 – $10,500*
*Your details and needs will affect package prices.
A website content strategy will cost between $8,500 and $10,500, based on the complexity of your organization or website, as well as the level of research and internal consultation required. If you need help with implementing the strategy, we can enhance this package to add detailed content planning support, copywriting and more.
Let’s talk about planning your nonprofit’s website together
Ready to create a website that reflects your strategy and supports your mission? Here’s how we’ll get started:
- Set up a consultation: Let’s schedule a time to talk.
- Explore your needs: We’ll have a conversation so I can learn more about your needs, and you can learn more about my approach.
- Develop your strategy: If we agree to work together, I’ll walk you through the steps and work plan for developing your website content strategy.