Strategy-driven messaging and content for nonprofits
Stop guessing. Start communicating with purpose.
You’re smart, experienced, and under pressure to deliver big results with lean resources. To succeed, your communications need to do more than fill channels. They need to support your mission, reflect your strategy, and inspire action.
That’s where I come in. I’m Marlene Oliveira, and I help nonprofit communicators like you to get clarity on what to say, how to say it, and how to make it all manageable.
Ways we can work together: strategic content support for nonprofits
Whether you’re leading a rebrand, refreshing your messaging, creating a new website, or strengthening your storytelling, I’ll help you connect your communications to your strategy — and deliver the content you need.
Brand messaging
Align, clarify, or refresh your messaging
Website content
Plan and write strategically aligned website content
Storytelling
Shape and develop your organization’s stories
Learn more about my services, including pricing and approach.
Why nonprofit communicators choose moflow
I’ve worked in nonprofit communications for more than 25 years — first inside a nonprofit, and since 2008, as an advisor and copywriter through my consultancy, moflow.
When you work with me, you get:
- A partner who understands the realities of nonprofit communications
- Strategy-first advice that connects your content to your mission
- Clear, practical messaging and content you can actually use
I don’t just create content, I help you get your communications flowing, with clarity and confidnece.
Success Stories

“Over the last five years, Marlene has delivered exceptional communications strategies, tools, and recommendations through a variety of projects. I always appreciate her approach to stakeholder consultations, which leave our whole team feeling heard and help build consensus around our next steps.”

“When working with Marlene (and we’ve been working together for more than a decade), I’ve always felt that she really cared for and understood our work. It’s never been just about the project. Our communications results are so much better for that.”

“Marlene goes out of her way to ensure project needs are met. Her approach of starting with a messaging strategy helped us tremendously and after going through this experience with Marlene, I think it is the most important part of planning a website.”

Start with a consultation
Are my services a fit with your needs? Let’s set up a consultation call.
SCHEDULE A CONSULTATION
We’ll talk through your needs and goals.
MAKE A PLAN
Together, we’ll map out the right approach.
DEVELOP YOUR CONTENT
I’ll create your strategy, messaging, or content.