Blog
Messaging and content help for nonprofit communicators
Using your brand to shape your nonprofit’s video marketing: Q&A with David Phu
Do you use your nonprofit organization’s brand to shape your video marketing? How can you leverage your brand narrative to strengthen your video content? I recently explored similar questions about using a brand to shape communications with email fundraising expert...
Using your brand to shape your email fundraising messages: Q&A with Vanessa Chase Lockshin
Do you use your nonprofit organization’s key messages to inform your fundraising communications and email campaigns? How can you leverage your brand narrative to strengthen your email content? Your parent brand and fundraising messaging should work together, but at...
How to build a website content strategy for your nonprofit organization
What steps should you take when building a website content strategy for your nonprofit organization? Your process for building a website content strategy will depend on several factors, including the complexity of your organization and website, your available...
Reasons why your nonprofit organization needs a website content strategy
Are you planning a new website for your nonprofit organization? To make the right website content decisions, you need to put content first. To put content first, start with a website content strategy. Too often, website content is considered at the very last minute....
Elements to include in your nonprofit’s website content strategy
This article was originally published on March 21, 2017, and updated on May 16, 2023. You know the reasons why your nonprofit needs a website content strategy and how it will help you plan a new or redesigned site. You’re ready to put content first and benefit from a...
Communicating your nonprofit’s brand narrative through storytelling
Do you know how to communicate your nonprofit’s brand narrative through storytelling? Are you leveraging your brand to determine which stories you should develop? In my posts about brand messaging platforms, key messages and using your brand to shape your content,...