Here are some examples to give you a sense of my work and the types of projects I can help you with.
I help to plan and develop annual reports, from establishing the core message and theme to writing the copy. I have worked with the team at Imagine Canada for several years, to develop a theme, structure and copy for multiple annual reports, including this online-only report, that emphasize what the organization accomplished and how these accomplishments impact those they serve.
Oakville Community Foundation:
I believe in using simple, meaningful, jargon-free language to present important information. I wrote this summary document to help the Oakville Community Foundation communicate the key points in their new strategic plan to internal and external stakeholders.
I help nonprofit organizations to create strong website content strategy that outlines website objectives and key messages, prioritizes audiences and topic areas. A strong understanding of and plan for content, such as the plan I developed for Maytree, is a critical foundation for planning a new nonprofit website.
To better support, connect and inform the nonprofit marketing communications community, I created the Nonprofit MarCommunity blog. As founder and managing editor, I created the concept and focus, editorial plan and calendar and manage the blog’s publication.
Canadian Diabetes Association:
I write copy to help educate and raise awareness of issues and causes. I worked with the Canadian Diabetes Association to develop campaign messaging and copy for print collateral promoting their Diabetes Charter for Canada.
Child Development Institute:
I develop tools that support the communication of an organization’s brand. For the Child Development Institute, I developed a messaging and style guide to help strengthen volunteers’ and employees’ ability to communicate the organization’s existing brand.
Dufferin Area Family Health Team:
I write content for marketing materials and help to shape the right approach. For the Dufferin Area Family Health Team, I wrote copy that took more of a ‘sales’ approach to informing community members of the availability of the Team’s services.
Metro Toronto Convention Centre:
I write media releases alone or as part of media kits, along with ads, backgrounders, fact sheets and matte stories. To announce a new role and raise awareness of their leadership in environmental practices, I wrote this news release for the Metro Toronto Convention Centre.
Mental Health Commission of Canada:
I write speeches for leaders and other important spokespeople. I wrote this speech for the keynote address of the President & CEO of the Mental Health Commission of Canada at the Ontario Hospital Association’s Aboriginal Health conference.
Credit Valley Hospital:
I write health and related articles for various consumer health publications. For Credit Valley Hospital’s Thrive! magazine, I contributed stories on accessibility, multicultural relationships and this one, on living with chronic pain.