Portfolio

Here are some examples to give you a sense of my work and the types of projects I can help you with.

Agency story: Oakville Community Foundation

I write profiles and case studies to showcase the work and impact of nonprofit organizations. This story highlights the work of the Children’s Aid Foundation of Halton, supported by funding from The Oakville Community Foundation and was included in the latter’s annual report.

Annual Report: Imagine Canada

I help to plan and develop annual reports, from establishing the core message and theme to writing the copy. I have worked with the team at Imagine Canada for several years, to develop a theme, structure and copy for multiple annual reports, including this online-only report, that emphasize what the organization accomplished and how these accomplishments impact those they serve.

Website content strategy: Maytree

I help nonprofit organizations to create strong website content strategy that outlines website objectives and key messages, prioritizes audiences and topic areas. A strong understanding of and plan for content, such as the plan I developed for Maytree, is a critical foundation for planning a new nonprofit website.

Campaign Messages and Copy: Canadian Diabetes Association

I write copy to help educate and raise awareness of issues and causes. I worked with the Canadian Diabetes Association to develop campaign messaging and copy for print collateral promoting their Diabetes Charter for Canada.

Blog planning and creation: moflow

To better support, connect and inform the nonprofit marketing communications community, I created the Nonprofit MarCommunity blog. As founder and managing editor, I created the concept and focus, editorial plan and calendar and manage the blog’s publication.

Strategic Plan Summary: Oakville Community Foundation

I believe in using simple, meaningful, jargon-free language to present important information. I wrote this summary document to help the Oakville Community Foundation communicate the key points in their new strategic plan to internal and external stakeholders.

Messaging and Style Guide: Child Development Institute

I develop tools that support the communication of an organization’s brand. For the Child Development Institute, I developed a messaging and style guide to help strengthen volunteers’ and employees’ ability to communicate the organization’s existing brand.

Brochure Copy: Dufferin Area Family Health Team

I write content for marketing materials and help to shape the right approach. For the Dufferin Area Family Health Team, I wrote copy that took more of a ‘sales’ approach to informing community members of the availability of the Team’s services.

Media Release: Metro Toronto Convention Centre

I write media releases alone or as part of media kits, along with ads, backgrounders, fact sheets and matte stories. To announce a new role and raise awareness of their leadership in environmental practices, I wrote this news release for the Metro Toronto Convention Centre.

Speech: Mental Health Commission of Canada

I write speeches for leaders and other important spokespeople. I wrote this speech for the keynote address of the President & CEO of the Mental Health Commission of Canada at the Ontario Hospital Association’s Aboriginal Health conference.