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Service spotlight: nonprofit website copywriting package

Is your nonprofit’s website copy working for you? Strong web copy can translate into:

  • More website traffic
  • Better engagement once visitors arrive
  • More people accessing your programs and services
  • More donors, volunteers, champions and other supporters
  • A greater IMPACT for your organization

How do you know if your web copy is strong? It should be:

Compelling: Does your content capture the interest of those seeking information about your cause or organization?

Engaging: How much time do visitors spend on your site? Do they stick around?

Credible: Have you carefully crafted your copy to position your organization as trustworthy, an expert or a leader?

Optimized for the web: Is your web copy structured and formatted specifically for online readers – and for indexing by search engines?

Effective: Does your content move visitors along the right path – the path toward taking action? Toward getting involved with your cause and your organization?

When should you invest in strong web copy? Now is the time, if:

You’re building a new website or redesigning your existing site.

You haven’t updated or reviewed your web content in the last six months. OR the copy was pulled from other materials and never written for the web in the first place.

You’re expecting a significant increase in traffic to your site (perhaps because of a big meeting, conference, fundraising event, announcement, etc.) and you need your copy to work for you as effectively as possible.

You understand that your nonprofit’s website is your digital home base and you can’t afford to neglect it.

You are currently suffering from “web copy shame”: the thought of important stakeholders browsing through your site embarrasses you.


Core content web copy package – $2,995*

wavelet_tealbkgrd_purpleborder*Your details and needs could affect package prices. 

This package includes:

Web copy mini-strategy

Together, we’ll clarify what you want this content to achieve for your organization. Before I start writing, we’ll make a plan for five pages of content that specifies your:

  • Audience
  • Goal
  • Key message
  • Call to action

This mini-strategy will ensure that the content I create for you is aligned with and supports your organization’s priorities. It’s also a valuable document that can be shared with other staff or volunteers who may help with writing web content in the future.

Copywriting: five key web pages

Once your mini-strategy is in place, I’ll start writing the five web pages that are most important to you right now. For example:

  • About
  • Services
  • Home
  • Contact
  • Donate
  • Volunteer
  • Media Centre

What pages are key to supporting your organization’s goals? Or, what pages are in greatest need of attention? What pages of content are people viewing right now that could be working better for you?

Here’s a glimpse of the process:

  1. Briefing call.
  2. Consultation with additional internal stakeholders, if necessary.
  3. Strategy development and refinement.
  4. Copywriting, review and any revisions required.

According to the AFP Philanthropy Foundation – Canada, 41% of people go to your website before making their first gift.

…HOWEVER…

Half of the respondents to the Good Works 2014 State of the Web Nation Survey, said they are embarrassed by their charity’s website.

Let me plan and write your core web copy for you.

Are you ready for strong web copy that works for your nonprofit? Then it’s time we connect! Email me at contact@moflow.ca about the Core content web copy package: tell me about your website copy, what areas really need attention and when you need it. You might be just a few weeks away from the web copy you need.

>> Email me about this package at contact@moflow.ca <<

Is your web copy in good shape right now, but you need other content creation help? Learn about my suite of consulting packages and services.

Posted January 12, 2016 / Filed under Nonprofit copywriting how-to / Leave a comment