Because I write website content for clients, I occasionally come across some interesting SEO (search engine optimization) – and specifically, keyword optimization – requests.
I don’t position myself as an SEO copywriter, but I write digital content for clients and run a multi-author blog. So I take it upon myself to understand some on-page SEO/keyword optimization basics. And I know just enough to realize just how little I know, so I stick to the most important elements and focus on creating […]
A few weeks ago, I shared six elements to include in your nonprofit’s website content strategy with insights from web developer, Mike Mella. Then in a case study, I showed you how one nonprofit communicator, Markus Stadelmann-Elder, benefitted from kicking off his organization’s website development with content strategy.
Developing a new website can take months. If you want to launch a website this year, you need to book content strategy development time on your calendar now.
Scheduling your website content strategy development: how […]
In my last post about website content strategy elements, I urged nonprofit communicators to put content at the beginning of new website development projects. In this case study, I shed light on how one nonprofit communicator, Markus Stadelmann-Elder did just that, with success.
Markus is the Director of Communications at Maytree: an organization doing work in the area of poverty reduction. In 2015, Maytree announced a new strategic direction, with a focus on taking a human rights approach to addressing the […]
Are you planning a new website for your nonprofit? How do you make the right website content decisions? You start with a website content strategy.
As you plan your website, you need to make decisions about what content is most important, what you need to develop and what you can reuse or repurpose. To plan properly, you need to develop a website content strategy first or at the very earliest stages of your website development project.
But website content – like so many other types […]