Annual report. Gratitude report. Impact report. These are all variations on a document that summarizes and reports on your nonprofit organization’s previous year.
But are you working with an annual report theme that goes beyond those basic cover lines? Should you? In my opinion, the answer is yes.
Whether content is king, queen or some other player, I believe that developing it should be your first move.
Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design – and in the case of web projects – development.
Here are five reasons designers believe content comes first…
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas:
Does your nonprofit organization have messaging guidelines in place?
Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity and brand personality and will help to ensure the consistency of all of your written communications – from newsletter articles to speeches and presentations to website copy.
You can pull together a very basic messaging guide – and start benefitting from the efficiency you create right away.
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.
Is the copy you write for your nonprofit organization truly reader-centered? You understand the importance of writing reader-centered copy, but are you doing it? There’s a quick way to test whether your copy puts readers first: count how often you’ve included the word you.
When you include the word you (and your) often, your writing will shift to a benefits-oriented style that tells readers what’s in it for them. It’s good practice and very important if you’re asking your readers to […]
Your nonprofit copywriting communicates the importance of your mission and how your organization is making a difference. It showcases your work and asks readers to take a step to support you.
But why should your readers believe you? Are you leaving them to take your word for it, or are you including copy elements that prove your credibility? Include belief builders to demonstrate that your organization can be trusted, and that you are effectively providing solutions.
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.
Here are 10 marketing persona templates for you to choose from:
Getting ready to write your nonprofit’s annual report? Annual report writing is a meaty (and often, political) project, but it can be an opportunity to flex your creative muscle and create clarity where there was once clutter. Writing annual report copy is easier when you have a strong theme – with a complementary structure.
Here’s my step-by-step process for developing nonprofit annual report theme ideas
1. Review available background documents
Instead of asking around for updates, seek out sources of content that are already […]
Though many of our communications have gone digital, sometimes you just know that a well-placed print item can be an effective way to spread the word about your nonprofit’s program, service or event. So, if a poster (or flyer) really is a smart promotional vehicle to use, here’s a little help with writing one.
Think of posters and flyers, not just as pieces of paper onto which you can slap event details, but as print advertisements. Then, plan and write your copy accordingly by following these steps.