Annual reports have a reputation for being boring – boring to produce and boring to read. But if you’re producing your nonprofit’s annual report by collating departmental “annual report updates,” I’m sorry to say that you are part of the problem! Here are six reasons you shouldn’t be asking for “annual report updates” from your peers.
Do you know how to write a nonprofit About page?
I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a nonprofit About (or About Us) page formula for my clients – and for you!
About pages often attract high-quality traffic; people who are interested in your organization. So use your About page to draw […]
A bio can – and should – be more than just a presentation of credentials and accomplishments. Well-written bios can inspire readers and add a human element to your website’s About section.
Do you need help showcasing your nonprofit’s amazing people? I’ve pulled together a step-by-step process to give your bio writing a little boost.
When you’re crafting emails for your nonprofit, you need to get people to open the message – so you need to know how to write great email subject lines. But once the message has been opened, what can you do to ensure people keep reading your message and then click on your links?
The hardest part of a copywriting project can be getting started. Have you ever let yourself be defeated by the blank page? Allowed it to push you into distraction, procrastination or even panic?
I have a formula – a kick-start process – for getting past that annoying interval between an idea or assignment, and the flow of words into a document. When you follow these steps, you’ll get yourself ‘primed’ to write your next blog post, press release, speech – anything you need […]
Annual report. Gratitude report. Impact report. These are all variations on a document that summarizes and reports on your nonprofit organization’s previous year.
But are you working with an annual report theme that goes beyond those basic cover lines? Should you? In my opinion, the answer is yes.
Whether content is king, queen or some other player, I believe that developing it should be your first move.
Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design – and in the case of web projects – development.
Here are five reasons designers believe content comes first…
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas:
Does your nonprofit organization have messaging guidelines in place?
Messaging guidelines work hand in hand with your visual identity guidelines to form your organization’s Brand Standards. They should be based on your nonprofit’s clearly defined brand identity and brand personality and will help to ensure the consistency of all of your written communications – from newsletter articles to speeches and presentations to website copy.
You can pull together a very basic messaging guide – and start benefitting from the efficiency you create right away.
Are you ready for strong web copy that works for your nonprofit? Learn about my “Core content web copy package” for nonprofit organizations. And then contact me to get started.