Are you thinking about updating a few bits and pieces of your nonprofit’s copy this summer? Planning to get a head start on some larger copywriting projects? Or will you be assigning some of this work to someone else?
To make your summer writing assignments a little easier, I’ve pulled together a quick roundup of my past posts, designed to help you with specific writing tasks.
The most recent post in this list (case studies) was published just over a month ago. […]
Do you have someone lined up to help you write stories for your nonprofit organization? Great! Do you know how to assign a writing task properly? Let’s get you ready to brief your writer so you can get the best stories, as efficiently as possible.
Whether your writer is a member of your team, another employee, a volunteer or a freelance copywriter like me, you need to provide clear and detailed direction. Even the most experienced writers cannot create the stories you need […]
Do you write case studies for your nonprofit organization? Then you need a strong list of case study interview questions.
In my experience, an important step in writing a compelling case study is to conduct an interview. To help you conduct these interviews, I’m sharing my case study interview questions. You will need to customize and add to these questions based on the person and program you are featuring. But use them as a head start!
Annual reports have a reputation for being boring – boring to produce and boring to read. But if you’re producing your nonprofit’s annual report by collating departmental “annual report updates,” I’m sorry to say that you are part of the problem! Here are six reasons you shouldn’t be asking for “annual report updates” from your peers.
Do you know how to write a nonprofit About page?
I like to work with copywriting formulas, but it’s hard to find one for this purpose. So, inspired by a combination of existing formulas for writing website copy, and introducing a few ideas of my own, I have created a nonprofit About (or About Us) page formula for my clients – and for you!
About pages often attract high-quality traffic; people who are interested in your organization. So use your About page to draw […]
A bio can – and should – be more than just a presentation of credentials and accomplishments. Well-written bios can inspire readers and add a human element to your website’s About section.
Do you need help showcasing your nonprofit’s amazing people? I’ve pulled together a step-by-step process to give your bio writing a little boost.
When you’re crafting emails for your nonprofit, you need to get people to open the message – so you need to know how to write great email subject lines. But once the message has been opened, what can you do to ensure people keep reading your message and then click on your links?
The hardest part of a copywriting project can be getting started. Have you ever let yourself be defeated by the blank page? Allowed it to push you into distraction, procrastination or even panic?
I have a formula – a kick-start process – for getting past that annoying interval between an idea or assignment, and the flow of words into a document. When you follow these steps, you’ll get yourself ‘primed’ to write your next blog post, press release, speech – anything you need […]
Annual report. Gratitude report. Impact report. These are all variations on a document that summarizes and reports on your nonprofit organization’s previous year.
But are you working with an annual report theme that goes beyond those basic cover lines? Should you? In my opinion, the answer is yes.
Whether content is king, queen or some other player, I believe that developing it should be your first move.
Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design – and in the case of web projects – development.
Here are five reasons designers believe content comes first…