Do you plan your nonprofit’s blog or newsletter using monthly content themes? Do you plan out the topics you’ll feature each month based on a specific editorial focus? Should you?
Whether content is king, queen or some other player, I believe that developing it should be your first move.
Too often, nonprofits treat content as an afterthought. Problems are created when the need for content is only acknowledged and addressed after design – and in the case of web projects – development.
Here are five reasons designers believe content comes first…
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas:
Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging , which have potential for virtually any nonprofit organization.
But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog. The right time to start a blog depends on your context, your tech, your capacity and your priorities – as I explain in this post.
If you’re a nonprofit communicator who is curious about or getting started with content marketing, I have three book recommendations for you. Together, these books will give you a foundation of understanding content strategy and writing along with a beginning-to-end understanding of content marketing from planning to evaluation. All three books are highly valued items in my own library and are sure to give you a solid start if you need one.
More nonprofits are using content marketing. Though it’s still a new discipline for many nonprofit organizations, those who are using content marketing are using more tactics than before. And while effective content marketing remains a challenge, there are lessons to be learned from those who are performing well. These are just a few insights released today in Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends—North America.
The release of this report today by Content Marketing Institute (CMI) and Blackbaud marks the third year of an annual survey; this year, including 404 nonprofit marketers representing a full range of organization classifications, function area and sizes.