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Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging , which have potential for virtually any nonprofit organization.
But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog. The right time to start a blog depends on your context, your tech, your capacity and your priorities – as I explain in this post.
Earlier this month, I participated in WeDidIt's Donor Acquisition Bootcamp, delivering a webinar on Choosing Your Nonprofit's Content Marketing Mix. In addition to the live webinar, I was asked to offer an email "mini-lesson" with homework. In case you missed it, I'm...
In the last few months, I’ve been fielding many questions about blogging and content marketing. One of the questions I received recently is, “What are some timesavers for creating content from mobile devices?" I work from a home office and like to do most of my...
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.
Here are 10 marketing persona templates for you to choose from:
Here are the factors I suggest you consider when evaluating potential nonprofit blog contributors.
When new bloggers come on board to contribute to the Nonprofit MarCommunity, the first thing I do is refer them to our editorial guidelines. This ensures contributors write useful and relevant content for our readers that fits with the focus of the blog. Each week, when I review the latest submission, once I know the draft content is in good shape overall, my next step is to ensure the content follows proper blog post formatting.
Good formatting helps with many things, from easier online reading, to search engine optimization and prevention or monitoring of content scraping. Here’s a checklist of eight blog post formatting considerations to look for before you hit ‘publish’.
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about...