As we hit the last few weeks of 2016, is there something on your to-do list that you simply must get done? Something you need to complete to feel satisfied with your year?
Here’s mine: creating a writing and formatting guide for novice bloggers.
I work with enough nonprofit communicators through my consulting, training and work managing the Nonprofit MarCommunity blog, to know that even experienced pros can struggle with writing for online publication. They need help understanding how writing for a […]
Do you plan your nonprofit’s blog or newsletter using monthly content themes? Do you plan out the topics you’ll feature each month based on a specific editorial focus? Should you?
Does your nonprofit organization have a blog? Would you like to start a blog?
Did you know that as many as 95% of blogs are abandoned?
It’s easy to set up a blog and publish the first couple of posts. But it’s much more difficult to maintain a blog over the long term.
What does it take to create a successful, sustainable nonprofit blog?
You want to set yourself up for long-term blogging success. You want to know that the significant time and resources […]
There’s a certain aspect of managing blog contributors that can be a difficult or delicate matter: the review and revision process.
But review and revisions are part of protecting the consistency and professionalism of your blog and you need to carry them out with confidence. As managing editor, you are most plugged in to your editorial focus, your audience (and their needs and habits) and of course, your own vision for the blog.
Here are my nine tips for managing blog review and revisions tactfully and effectively
You want to write and create content that will attract your priority audiences and keep them coming back – to your nonprofit’s blog, newsletter, website, social networks, etc. Here are my tips on how to come up with content ideas:
Can your nonprofit organization benefit from blogging? Yes, it can. There are many benefits of blogging , which have potential for virtually any nonprofit organization.
But this doesn’t automatically mean that now is the right time for your nonprofit to start a blog. The right time to start a blog depends on your context, your tech, your capacity and your priorities – as I explain in this post.
Earlier this month, I participated in WeDidIt’s Donor Acquisition Bootcamp, delivering a webinar on Choosing Your Nonprofit’s Content Marketing Mix. In addition to the live webinar, I was asked to offer an email “mini-lesson” with homework. In case you missed it, I’m sharing the lesson here, including the homework download. Scroll to the bottom for the webinar recording.
What is content marketing? What can it look like for a nonprofit organization? Are you already a content marketer?
Content marketing can be a confusing […]
In the last few months, I’ve been fielding many questions about blogging and content marketing. One of the questions I received recently is, “What are some timesavers for creating content from mobile devices?”
I work from a home office and like to do most of my writing at my desk. However, blogging requires much more than just writing. And there are a number of apps for blogging that can help with idea generation, content curation, blog post formatting, etc., that will save you time […]
Are you in the habit of creating a marketing persona for your audience when planning a new communications initiative or nonprofit copywriting project? You should be. Every communicator should go through this exercise (also known as audience persona, buyer persona, customer profile, etc.) for big picture planning and specific tactic development.
Here are 10 marketing persona templates for you to choose from:
Here are the factors I suggest you consider when evaluating potential nonprofit blog contributors.